Millie Bobby Brown is a model, an actress, and now an entrepreneur, starting her own cosmetics brand called Florence by Mills. Her new line will include skin care products as well as color cosmetics.
The brand gets its name from Brown’s great-grandmother, and a nickname that her family and friends call Millie. Also the brand will be cruelty-free and vegan, with prices between $10 – $34.
Some products will include “Zero Chill Face Mist, Like a Light Skin Tint, and Swimming Under the Eye Gel Pads.”
Even though she is 15, Brown was hands-on made many of the decisions during product development. “I’m very decisive. As soon as I make a decision, that’s my decision, and I will do it. There’s not regret, usually,” Brown told WWD in an interview. “Every decision I make with Florence has been literally made in two or three seconds.”
“‘I hate it, I love the color, I hate the texture, what is going on,’ — it’s like immediately in my brain,” Brown added. “I don’t think about things very long, I know exactly what I want.”
She was inspired to start the brand having been in makeup chairs since she was 10 years old, and was introduced to a lot of different types of makeup, including special effects. She found though there was a gap in the market for young people. Brown could never find anything that she felt good wearing and didn’t feel she needed to be wearing things that were not good for her, including some which were anti-aging, being only 10 years old.
Florence by Mills will be carried at Ulta, Boots, and online, and after 2 years of development will be available beginning Aug. 26.
