Introduction
Break out the sequins, sharpen those cosplay heels, and stretch your jazz hands — the Her Universe Fashion Show is back at San Diego Comic-Con for its 11th annual geek-chic spectacle. Hosted by none other than fandom royalty, Ashley Eckstein, this year’s show isn’t just leveling up; it’s blasting off into an entirely new fashion galaxy. Think: Broadway meets blockbuster meets ballroom runway.
Taking place on Thursday, July 24, at 6 PM PT in the sparkling Seaport Ballroom of the Manchester Grand Hyatt, this isn’t just a fashion show — it’s a celebration of what happens when passion for fandom meets unapologetic style. And with Universal Pictures backing the glam, you already know it’s going to be anything but basic.
This Year’s Theme: “Defying Fashion”
The 2025 theme is what we in the biz like to call a fashion manifesto: “Defying Fashion.” Yes, it’s a wink to the Wicked franchise — defying gravity and all — but let’s be clear, it’s also a full-on embrace of Universal Pictures’ legendary catalog of cult-classics, creature features, and coming-of-age epics.
From fire-breathing dragons to neon-haired trolls, this year’s designs will pull inspiration from a cinematic universe that spans generations. But Wicked is the true emerald jewel in this crown — expect swirling capes, glittering green glam, and silhouettes that scream Elphaba-core.
The Epic Partnership with Universal Pictures
Let’s talk about the power collab of the year: Her Universe x Universal Pictures. It’s not just a match made in fan heaven — it’s a synergy explosion. With Universal’s roster of iconic franchises lending their mythos to the runway, the show takes geek couture to a whole new level.
Jurassic World? Expect prehistoric prints with Jurassic bite. Universal Monsters? We’re thinking couture Dracula dripping in velvet. And DreamWorks? Yes please to a How To Train Your Dragon look that breathes fire and style. This isn’t just brand synergy — it’s a full-on fashion multiverse.
Spotlight on Ashley Eckstein: The Queen of Geek Couture
No one does fandom fashion quite like Ashley Eckstein. As the founder of Her Universe and the ultimate ambassador for sci-fi sparkle, Eckstein returns to host the show she built from glitter and grit. But this year, her excitement is dialed to an eleven — thanks in part to Wicked.
“After experiencing the first Wicked film in IMAX, I was so inspired both creatively and emotionally,” Eckstein shared. “I cannot wait to defy fashion on the runway at San Diego Comic-Con!” She’s not just hosting; she’s setting the tone, the tempo, and the technicolor standard for the night.
The Venue: Where Fantasy Meets Fashion
The Seaport Ballroom inside the Manchester Grand Hyatt isn’t just a room with a runway — it’s where Comic-Con magic meets Met Gala vibes. Picture this: fandom couture cascading down a lit runway, spotlights illuminating every stitch and sparkle, and a crowd of excited fans who know the name of every cosplay detail.
It’s fashion with fandom in its DNA. Doors open at 5 PM (if you’ve got a wristband), and from that moment, the space transforms into a cathedral of creativity.
The Franchises Taking Over the Runway
Here’s where things go from stylish to cinematic. Designers will be pulling iconic elements from across the Universal multiverse:
- Wicked — expect emerald energy and rebellious silhouettes
- Jurassic World — think prehistoric glam with dino-drama
- Universal Monsters — gothic elegance meets monster mash
- How to Train Your Dragon — scale-inspired couture with soaring shapes
- Trolls — colorful, joyful, maximalist eye candy
- And Many More Properties
Basically, it’s a cosplayer’s fever dream stitched together with haute couture ambition.
Meet the Designers: Finalists Ready to Slay
These aren’t your average Project Runway hopefuls. The selected designers are fandom-fueled visionaries who submitted looks based on the “Defying Fashion” theme earlier this spring. Their prize? A chance to co-create an official apparel collection with Her Universe — AKA the Holy Grail of geek fashion.
As they hit the runway, these finalists are not just showcasing garments — they’re making statements about identity, representation, and the stories that shape our imaginations.
A Fashion Show Where You’re Part of the Panel
In true Comic-Con spirit, this isn’t a passive affair. Audience members get to vote and help crown one of the winners, alongside a panel of expert judges. It’s a rare opportunity where fan love meets fashion authority — and your voice matters.
Grab that ballot, channel your inner Anna Wintour-meets-Galadriel, and prepare to pick your favorite.
Fashion with a Message: Empowerment, Sisterhood, and Defiance
The beauty of the Her Universe runway? It’s never just about fabric and form. Each year, the show weaves in a deeper narrative — and 2025 is no different.
From themes of equality and self-expression to loud-and-proud inclusivity, the runway is a celebration of defying norms — both in society and style. Inspired by Wicked’s message of individuality and rebellion, this year’s looks are statements of personal power.
Melissa Rodriguez Weighs In
Melissa Rodriguez, VP of Global Franchise Strategy for Universal Products & Experiences, puts it best: “Wicked’s story of empowerment, sisterhood and equality resonates with fans of all ages, and aligns perfectly with what Her Universe stands for within the fan culture.”
The partnership is more than licensing — it’s a shared philosophy. And the results are guaranteed to be, as Eckstein said, “AMAZAFYING.”
Getting In: Wristbands and All the Deets
Want in on the magic? Wristbands are handed out starting at 10 AM PT on show day at the Seaport Ballroom Foyer. Pro tip: get there early — this event is always a full house.
When you snag your wristband, you’ll be told which group you’re in and when to return for seating. Doors open at 5 PM, the show starts promptly at 6 PM, and if you’re late, your fashion fate may hang in the balance.
No Badge? No Problem.
No Comic-Con badge? No stress. The Her Universe Fashion Show is open to all — because style knows no gatekeeping. Come one, come all: seasoned con-goers, pop culture newbies, or anyone looking to soak in some couture-level creativity.
Tips for Attendees
- Get in line early — but don’t camp unofficially. The show doesn’t support early-line drama.
- Bring hydration, phone chargers, and comfortable shoes — cosplay heels count, too.
- Follow @HerUniverse for updates and sneak peeks.
- Don’t be afraid to dress up. You’re attending the fandom fashion event of the year.
Why This Year Is One for the Fashion History Books
From its theatrical theme to its powerhouse partnerships, the 2025 Her Universe Fashion Show is poised to be the most memorable yet. It honors 11 years of boundary-breaking fashion and sets a new standard for what fandom couture can be.
Bold, unapologetic, and designed to defy everything you thought fashion had to be — this is more than a show. It’s a movement.
FAQs
Q1: Do I need a Comic-Con badge to attend?
Nope! The event is free and open to all — badge or not.
Q2: What time should I get in line for a wristband?
Wristbands are handed out starting at 10 AM PT, but get there early — it’s first-come, first-served.
Q3: Will the show be streamed or posted online later?
Her Universe typically shares event highlights online. Follow their socials for updates.
Q4: How can I vote for my favorite designer?
Audience members at the show get to vote via ballot. Make your opinion count!
Q5: Can I cosplay at the event?
Absolutely. In fact, it’s encouraged — you’re attending a high-style fandom event, so dress to impress!
Check out all of our coverage of The 2025 Her Universe Fashion Show, as well as all our coverage of San Diego Comic-Con 2025, on our sister site The Con Togs.
